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| Search engine
optimization, the process of increasing the amount of visitors
to a Web site by ranking high in the search results of a
search engine. The higher a Web site ranks in the results
of a search, the greater the chance that the site will be
visited by a user. It is common practice for Internet users
to not click through pages and pages of search results,
so where a site ranks in a search is essential for directing
more traffic toward the site. |
SEO helps
to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the
search engine. |
Research repeatedly
shows that more than 85% of Internet users rely on search
engines to find the best Web sites for shopping, news, entertainment
and business. |
However, achieving great
rankings is more complicated each day as search engines'
rules and technologies change. Some tactics that worked
last year (or even six months ago) don't work anymore.
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| The better optimized
the page is, the higher a ranking it will achieve in search
engine result listings. This is especially critical because
most people who use search engines only look at the first
page or two of the search results, so for a page to get
high traffic from a search engine, it has to be listed in
those first two pages.
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So search
engine optimization focuses on techniques such as making
sure that each web page has appropriate title tags and meta
tags, and that the keyword or key phrases for the page are
distributed throughout the content in a way that the particular
search engine will like. |
Xpert provides
an ongoing 'Search Engine Optimization and Placement' service
as part of the deployment of every client website. |
When people
use the term search engine in relation to the Web, they
are usually referring to the actual search forms that searches
through databases of HTML documents, initially gathered
by a robot. |
There are
basically three types of search engines: Those that are
powered by robots (called crawlers; ants or spiders) and
those that are powered by human submissions; and those that
are a hybrid of the two. |
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